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Trade in your convoluted way of managing and understanding data. There’s a better way.   By the time your average customer enters your restaurant, they already know a lot about it from the reviews they’ve read, social media posts they’ve seen, and word-of-mouth information they’ve gathered from friends. It all seems a bit out of balance when you consider just how little you know about your customer.   According to the Hospitality Technology 2018 POS....

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