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Your marketing messages go through a virtually instantaneous evaluation by consumers.
They either identify with your communication and say, “Yes, that’s me!” or, disconnect, feeling that you have no idea who they are or what they want. It’s all based on your degree of relevancy.
The following requirements for achieving meaningful marketing relevance emerged from 15,000 + hours of VoC research we have conducted;
Segmentation by life stage is now....
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