Marketers Say: Owned Channels + Loyalty Will Help Them Through The Recession

With talks of inflation at the forefront of many marketing discussions, Marigold fielded a recession-themed survey aimed at a small group of highly-engaged marketers. Budget concerns dominate the findings and – paired with uneasiness regarding customer retention – reinforce the importance of loyalty programs moving forward. We also explore the channels that marketers feel are most effective when their budgets get cut. Here’s what we found. A looming recession....

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