Are you ready to let data drive your marketing strategies? Here’s what you need to know.
Data is a must-have for marketing today. Most marketers understand this at this point in the game. We’ve all heard the warnings about Big Data – “Use Big Data or You Will Lose to Your Competition,” and Big Data this and Big Data that.
But what does it really mean? Is it truly that important or is it just another fad, more hype, and another buzzword?
Here’s a story I....