In my quest to address the opportunity of big data for marketers, I've had a chance to collaborate recently with Tamara Dull, a colleague who's an expert in this field and who is also super-creative. Perfect for marketing, right? Well, she developed a concept she calls "The Big Data Archipelago," which provides us with the opportunity to approach big data in a way that may fit more easily into any of our operating realities - and in my opinion, that's precisely....

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