It’s very telling that every Walmart greeter has an inviting phrase emblazoned across the back:  “How may I help you?” That simple question and the presence of the greeters in the stores speaks eloquently to the customer-centricity of Walmart, which has been instilled in their organizational culture from the very beginning by their founder, Sam Walton. What’s interesting about that customer centricity is how their EVP and CMO Stephen Quinn describes its....

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