Remember playing Marco Polo in the swimming pool? If you were “it” you had to close your eyes and call out “Marco.” Everyone else had to reply “Polo” making it easier for you to try to catch them.  Being “it” was frustrating.  You couldn’t see where the others were and in the end, making a connection with anyone in the pool was pure luck. Operating without marketing automation is a little like playing Marco Polo.  You....

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