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I often get asked, “How can you help me manage my company’s online reputation?” I know those inquiring are not asking for help in dealing with the glowing customer testimonials they have received on Twitter, Yelp, Facebook, and any other online social medium they use. They are asking because they are wondering how I can help them with the negative, lip smacking, brand killing customer or even employee posts that hit the company right at its proverbial core. The answer is....

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