What would it be like if you could have perfect insight into your customers’ motivations, their influential relationships, and all the other pieces of information that underpin a purchasing decision?  Without a shadow of a doubt, it is the Holy Grail of sales and marketing and I bet that most of you think that it’s completely unattainable. While we’re still a ways off from being able to predict purchasing behavior with 100% accuracy, with just a little investment a....

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