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Marketing experts regularly promote the fact (and rightly so) that in order to survive, your restaurant or other business must have a website, Facebook page, Twitter account and Instagram feed (and don’t forget claiming your business on Yelp, TripAdvisor and Google). But how often do you hear about monitoring all of those pages for feedback from your customers?
The truth is, if you’re currently oblivious to what’s being said about you and your business online, you’re setting yourself up for possible disaster. These days, if not handled in a timely manner, a few keystrokes from an upset customer can have the power to damage your reputation, perhaps long-term. On the flip side, social media also can be a powerful platform for marketing your business, as you turn customers into online word-of-mouth advocates. But it takes work, and following a few basic guidelines will help.