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If there’s one thing that catches my attention in this content riddled world we live in it’s the statement “brand is dead.” It’s one of those pithy one-liners that common sense mandates you either agree with or disagree with. Words like “dead” have that sort of polarizing impact. It’s like saying “taxes” or “voting” or “religion.”
I recently encountered this subject over lunch with a good friend who&rsquo....
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