Make Yourself Useful

If there’s one thing that catches my attention in this content riddled world we live in it’s the statement “brand is dead.” It’s one of those pithy one-liners that common sense mandates you either agree with or disagree with. Words like “dead” have that sort of polarizing impact. It’s like saying “taxes” or “voting” or “religion.” I recently encountered this subject over lunch with a good friend who&rsquo....

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