Loyalty marketers are making a list of their top tier customers…and they’re checking it twice. Who is naughty and who is loyal…or nice? Omnichannel loyalty is an enterprise level initiative to drive, track, measure and reward incremental behavior through the integration of marketing, technology and customer experience. This holiday season, retailers are decking the halls and their channels with promotions everywhere you look. Cross channel marketing is on the rise this year with in-store....

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