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Here at Loyalty360, we cover the auto industry as it pertains to customer loyalty, customer experience, and customer engagement quite extensively.
For example, back in June we wrote about the J.D. Power 2014 U.S. Initial Quality Study (IQS) that revealed the number of problems experienced by new-vehicle owners has increased from last year as automakers continued to be challenged when introducing sophisticated technologies.
The study, now in its 28th year, examines problems experienced....
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