Loyalty Through Two Lenses: Retailers & Consumer

The retail industry right now is a volatile environment, and its constant change is posing interesting challenges to those within. Some of the latest trends affecting the state of the industry include online channels, the emergence of small specialized or luxury retailers, and brands forgoing traditional retail channels and setting up their own custom sales outlets. Furthermore, the way consumers interact with retail channels is evolving as rapidly as the pace of technology; the explosion of....

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