Loyalty’s Secret Ingredient: Email

The best loyalty programs create 1:You experiences for their very best customers. From earning to redeeming and everything in between, a good loyalty program listens to its customers. It creates the connections that deliver lifetime value to both the customer and the brand they love. The best email programs do exactly the same thing. Infusing strong email best practices into a loyalty program can produce powerful results. Why? Because email rounds out the customer experience.....

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