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Seeing the strong rumor that Klout raised $30 million on a valuation of $200 million got me to thinking about the future of endorsements and loyalty programs. This 3 year old company has a vision of their Klout becoming like a credit score. Klout calculates how socially influential a person is on the web. Just think, Loyalty Programs can target individuals for special rewards based on their Klout score. Highly influential people will get discounts or endorsement....
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