DEVELOPING STRONG RELATIONSHIPS WITH CUSTOMERS HAS ALWAYS BEEN CRITICAL FOR BRANDS TO BUILD A SUCCESSFUL BUSINESS, AND THIS BECOMES EVEN MORE VITAL IN A PRIVACY-FIRST WORLD. —David Temkin, Google’s Director of Product Management, Ads Privacy and User Trust For decades digital advertisers have thrived by tracking users’ web activity to deliver relevant and repetitive ads. However, users of search and social platforms weren’t asked for their express consent to....

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