Managing a loyalty program is a lot like a relay race. You might start off with a specific type of rewards program, but then reach the finish line with another. Nonetheless, as long as you aim to give customers a meaningful experience, your brand will be a winner. And don’t be afraid to restructure your current program to make it more successful! In this guide, we’ll show you all the best practices (and mistakes to avoid) when it comes to a loyalty program revamp.   ....

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