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As in-store experiences become few and far between, consumers must be empowered with all the information they need at their fingertips. One of the most powerful ways retailers can provide customers with up-to-date, relevant information is through their loyalty programs, which is why many retailers are now rethinking their loyalty strategy. Today, most popular brands have some kind of loyalty or rewards program, whether it be simple or sophisticated. Brands often forget, however, that they....

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