Marketers across virtually every industry have turned to loyalty programs to help build their brands and drive consumer behaviors. Many succeed, others do not. Yet in the banking world, it seems more common for programs to struggle for efficacy and profitability. Why is that? WHAT’S DIFFERENT IN THE FINANCIAL INDUSTRY THAT MAKES IT SO DIFFICULT TO MAKE YOUR LOYALTY PROGRAM DO WHAT YOU WANT IT TO DO? The Financial Brand just published my article, “How Does Your Bank’s....

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