Modern loyalty programs are built on far more than transactions and points. In fact, a Capgemini study noted that 44 percent of shoppers feel loyalty program rewards are irrelevant. Rather, it’s been found that loyalty is deeply affected by a brand’s values that most resonate with customers.  According to Wunderman, 89 percent of customers stay loyal to brands who share their values.  But wait, there’s more, HBR research showed that....

Recent Content