The loyalty marketplace is becoming more and more crowded every day. To stand out, differentiating your program is essential. Marketing guru Seth Godin once said, “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” If you’re offering a commodity “copycat” loyalty program that mainly relies on points, rewards, and offers and looks similar to your competitors (e.g. birthday or anniversary....

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