Point-based loyalty programs aren’t going anywhere, but we are seeing a significant shift in what members expect in terms of benefits from the loyalty program(s) they participate in. Doesn’t it seem that every year we come across another rash of headlines proclaiming that “Points-based loyalty programs are dead”? B2B restaurant magazine QSR wrote in a 2018 article, “The loyalty club is dead. Long live the logged-in customer.” The article goes on....

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