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Marketers and consumers alike are flocking to subscription-based shopping models. But these businesses face a daunting challenge: maintaining customer loyalty over the long haul. Think about how difficult it is for a box subscription business like Birchbox or a service subscription like Match.com to earn their customers’ loyalty every month – constantly driving toward repeat purchase. This business cannot take a month off, or in the case of many industries, take six or 12....

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