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Loyalty fraud is the act of cheating in a loyalty program to unfairly earn points or benefits. We asked resident Machine Learning expert at Clutch, Marianne Bunn to explain how ML technology can be used to monitor and ultimately stop fraudsters.
As a thought leader in the customer loyalty space, what type of customer loyalty program fraud and gaming are you seeing today?
We are seeing loyalty program fraud from both customers and employees. When brands don’t....
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