Chances are you have some affinity toward specific retailers, right? You might have a favorite grocery store or pet store or clothing store. Maybe that’s based on location. It’s on your way home. Maybe it’s just a place that you’re used to. Or maybe it’s a website. After all, we’re creatures of habit. But what would happen if you got a coupon for 20% off at a similar retailer? Assuming all other factors are about equal, you’d probably end up....

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