In life, as in loyalty, perspective is one of the most important qualities. Perspective is what gives events and happenings relative value. Saying “Company X has enjoyed 10% growth” means nothing until you understand what that number means in the context of previous growth or competitor accomplishments. Taking this sentiment to heart, a dose of perspective was what I got from the Loyalty Americas conference taking place in Chicago last month. For me, perspective came in the form of a....

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