By: Erika StevensFor the past two weeks on the loyalty marketing blog we have highlighted different kinds of loyalty program rewards. This week I ran across a program that reminded me another way to add value with your loyalty program that doesn’t involve any kind of discount or couponing or even rewards. The new loyalty program from home improvement store Lowe’s is centered on the philosophy of making customers lives easier. The My Lowe’s customer loyalty program was....

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