If you’ve ever taken a customer survey, chances are, you’ve been asked how likely you are to recommend a particular product, service, or company to someone you know. It’s the common standard among satisfaction surveys. According to the Net Promoter Score model by Satmetrix, if you answer the question with a 9 or a 10, you’re considered a Promoter; if 7-8, you’re a Passive; and if you give it a woeful 6 or below, you’re considered a dreaded Detractor. ....

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