2019 has been a fairly tumultuous year for marketers. The first fines began to hit brands for GDPR breaches and the previous years’ Cambridge Analytica scandal continued to rumble-on, keeping privacy firmly in the spotlight with negative headlines and a high-profile Netflix dramatization.  But it wasn’t all bad. Marketers eschewing the third-party data sets that got them into hot water in the first place were the starting klaxon for rebuilding trust with privacy-conscious....

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