I’m not ashamed to say that in many ways I can be a walking cliché. I can’t resist a shoe sale, a Starbucks latte, or a trip to Target. The majority of the ads I receive are a reflection of this—many times with products I didn’t even know that I wanted. With impressive accuracy, advertisers can discern that because their loyal consumers also like shoe sales, lattes, and shopping, that I match their preset definition of a quality customer, and therefore am a....

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