Finding the perfect symbol for your business is a task worth doing well. Here’s what to consider as you design your first company logo. What is a logo? From the golden arches of McDonalds to the Mercedes-Benz three-point star, logos are ubiquitous in the modern world. Logos are symbols that represent your brand. They put your stamp on products, services, premises and marketing materials. Once recognized, they help to cement brands in the minds of consumers, triggering....

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