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We have seen two major trends come to the forefront of the customer loyalty and incentive industry in the past few years: 1. Increasingly, companies require global programs that feature a consistent user experience, a meaningful value proposition, and an effective way to recognize and reward top performers. 2. This trend is bumping up against a desire by Members in a program to be rewarded with merchandise or experiences that cater to their individual local preferences, while still driving....
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