Live from Mobile World Congress: How to Enhance the Customer Experience in the “First 90 Days”

I’m coming to you live from Spain, at day two of Mobile World Congress 2013, where senior mobile professionals and partners from around the global convene to explore the innovative horizon. Though the future looks bright for mobile carriers everywhere, there are a few obstacles that continue to characterize the industry: high churn, high customer care costs, complex billing, and minimal differentiation. We know that the first 90 days of a customer joining a new mobile service....

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