Gamify to Boost Customer Engagement Every parent knows a contest or game can transform many situations by redirecting kids’ unruly energy. “Who can sit still the longest?” Counting backward from 100. Twenty questions. These are just a few of the go-to, often impromptu, games that can help rein in potential chaos. It’s amazing how often these simple games capture the right type of behavioral engagement, even in challenging situations. The same principle has been....

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