Long gone are the days of walking into your local travel agent’s office. Today, brick and mortar agencies have been replaced with online travel agents (OTAs), price comparison engines that are used to maximize a consumer’s ability to get the best price, while simultaneously allowing travel brands to maximize revenue and reduce idle inventory. From Priceline to Expedia, these OTAs are slightly ahead of the curve compared to other verticals in our Travel and Hospitality Brand....

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