Let me recap the last 20 years of evolution in the European Supermarket Loyalty sector for you: 2000: Swipe/scan a card, get some points, redeem them for a voucher you can use in-store. 2020: Swipe a card/scan a mobile barcode, get some points, redeem them for a voucher you can use in-store or online. Not much difference, eh? Think about your favorite supermarket’s loyalty program. Has it fundamentally changed since the start of the century? To put this....

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