Leave Batch And Blast In The Past: How Robust Segmentation Unlocks Personalization At Scale

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Brands looking to consistently engage their audience and build emotional loyalty cannot rely on a “batch and blast” messaging strategy. Whether you reach customers through email, in-app, social media, or via remarketing, marketers need to be creating 1:1, personalized touches that build off of each other to develop real relationships. Zero-party data is your ticket to fueling powerful personalization at scale. After collecting identity data, preference insights, purchase....

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