The hospitality industry is famously competitive when it comes to delighting guests. But despite this stiff competition, Hilton Worldwide has won consistent acclaim as a leader in guest experience. This year, that acclaim included some prestigious hardware — the 2014 Gold Medal for CRM Excellence from Gartner and 1to1 Media. There’s an inevitable question that arises from awards like these in such a competitive environment:
How did Hilton do it?
Last week, we were....