Lay’s Bugles® Grows First-Party Database Complemented by Demographic Data with Cheetah-Powered Poll Experience

Spicy salsa, rich ranch, or gratifyingly good guac, just what is the perfect dip to plunge a Lay’s Bugles® cone into? Well, rather than merely guess, or commission a costly and time-consuming focus group, the Lay’s Bugles® team (a Lay’s® crisp brand and part of the PepsiCo® family) decided to ask its customers how they like to devour theirs through the medium of a fun and engaging interactive poll experience. In return for sharing their preferences, lucky....

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