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Half of consumers are deterred from joining loyalty programs, according to a newly released study from Kobie Marketing. When asked what barriers prevent them from joining a program, 26 percent of consumers reported that brands ask for too much information or the enrollment process takes too long, and 22 percent reported they won't join if it takes too long to earn and redeem points.
The "Loyalty in the Age of the Connected Consumer" report reveals that consumers value....
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