1.2 billion smartphones were sold globally in 2014, and in the first quarter of 2015, smartphone unit demand was up +7% on the same period of last year. So what is driving this continuing success story? We’ve identified four key trends influencing the global smartphone market.
1. Bigger Screens
Globally, sales of smartphones with larger screens (5”+) grew +180% in 2014, and have continued to drive growth in the first quarter of 2015. Share of such devices grew from 32% &ndash....