Fostering loyalty in the babywear and maternity clothing industry comes with unique challenges. On one hand, the consumer base — the little rascals — grows quickly and is in constant need of new clothing. However, if a company can capture the hearts of a newly formed family, it can be their choice for generations to come. The loyalty program at JoJo Maman Bébé, JoJo Clubhouse, aims to capture hearts with a unique, omnichannel reward system. Pivoting Towards an Engaging....

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