1. Data Analytics
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Yep.  That’s right.  It’s time marketing takes a quota. I’m not talking about moving everyone to comp plans.  I’m talking about committing to a quota for delivering marketing qualified, sales-ready leads.  Although it sounds fairly straight forward, the path to modern revenue marketing can be fraught with potholes. Before you can sign up for a quota, you need technology to support you, like marketing automation, and a plan for lead conversion....

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