MarTech stacks can enhance customer experiences when strategically adopted, but a lack of focus and governance can lead to internal strife and customer churn. As the age of digital continues to accelerate at a breakneck speed, it’s time for organizations to step back and ask themselves a simple question: Is my MarTech stack making things better for my customers, or worse? It’s easy to become enamored with new technology that promises 360-degree views of customers at all....

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