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Now in its seventh year, the Loyalty Report 2017 reveals that consumers have reached their Program engagement threshold despite an upward trend in new Program memberships. Our research finds that new Program enrollment has grown by 31% in the past four years to 14.3 programs per member; yet, only 6.7 programs are active. This means that if your program is not engaging or properly rewarding Members for their devotion, your program is at risk and needs work.
A poor experience can....
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