Those of us who are retailers - or who work with retailers - know the holiday season is always top of mind, something for which planning starts earlier every year.  Planning covers everything - from store renovations to merchandising, to staffing and more - with the goal of bringing each shopper a second-to-none customer experience.  Has this planning included a review of your customer loyalty efforts?   Your loyalty program can be the icing on the cake in delivering the....

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