The loyalty landscape is changing. The days of simple loyalty punch cards are behind us. Immediacy and personalization are now the name of the game in the modern loyalty world where consumers expect real-time engagement – in the moment, when it matters. As a result, loyalty has evolved far past a points and rewards engine to become a full suite of sales and marketing tools that includes marketing automation, a customer data platform, CRM, customer engagement, analytics, and more. ....

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