Walmart is now engaging more directly with its customers by proactively matching prices on each item purchased. This is a clever way to collect information and encourage people to sign up. It also creates value for the shopper, which is important for acquisition, retention and loyalty programs in general.
Jack Neff at Ad Age has a good commentary on the program.
Other retailers will be watching the 7 store pilot closely and if it works, mapping out plans to go to battle as....