From discounts and free shipping to makeovers and workout classes, paid perks are taking off in the loyalty space. In recent years, retailers such as Restoration Hardware, Bed Bath & Beyond, and Wayfair have launched paid loyalty memberships, and many others are following suit. In just the past month, home furnishings retailer Ethan Allen launched The Ethan Allen Member Program, which offers discounts, free shipping, and in-home delivery for $100 a year. In the U.K., grocery retailer....

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